The Global Goals

The UN’s Global Goals for Sustainable Development launched in September 2015. They define a global plan to end poverty, halt climate change, and fight inequality. We worked on a huge campaign to make the goals famous.

Individual goal pages shown on mobile phones

International Collaboration

The campaign involved a global pop-up radio station, the world’s first international cinema ad, and a host of celebrity supporters. We worked directly with Richard Curtis’ Project Everyone team, the Gates Foundation, ONE, and Global Citizen to support the UN in spreading the word about the goals.

The Global Goals website shown on a tablet and a mobile phone

Global Reach in 21 Languages

Hosting all campaign activity, the Global Goals website had to adapt rapidly to manage planned milestones as well as react quickly to unexpected events. It also had to accommodate 21 different languages and handle large spikes in visitor numbers.

Individual goal pages shown on mobile phones
People in Africa holding up cups of water and printed version of the “Clean Water & Sanitation” Global Goal
People in Africa holding up cups of water and printed version of the “Clean Water & Sanitation” Global Goal People in Africa holding up cups of water and printed version of the “Clean Water & Sanitation” Global Goal
Project Everyone logo, animated to demonstrate how many handwritten Everyones can work
Individual goal pages shown on mobile phones