Fabled is an online platform where kids can create and share stories. We helped shape the vision for the product, validate ideas for the first version, created the Fabled brand identity, and designed and built the web application.
Laura Hamm came to us with a real buzz about her idea, having done some early prototyping using Whatsapp to simulate key elements of her vision for the Fabled app. We spent a day at our studio in Manchester working out what a minimum viable product would look like.
We created the Fabled brand and worked with Jane Bowyer to produce a collection of imaginative illustrations for sparking story ideas.
The technology platform is designed to allow us to move quickly and work in a modular way as we learn what works and adjust course.
A visually rich and inspiring experience is just as important as the features and functionality, so we started with a strong visual system that we can expand upon as the application develops.
Fabled is becoming more than a digital product. It’s about inspiring kids to play and create, listening to them when they do, and celebrating their creativity to help it thrive.