Global Generation are hands-on types. They run workshops for young people where they dig, plant, grow vegetables, and make things. This provided us with plenty to work with when we worked on their new brand identity.
We kicked off this branding project with a one-day workshop attended by the Global Generation team, some of the young people they work with, and Fieldwork. Led by one of our regular collaborators, Mark Shayler of Ape, we spent time uncovering the identity of the organisation and learning about their core purpose.
We developed a few initial, exploratory ideas for the visual identity, which we iteratively narrowed down and developed into a custom stencil typeface that the team can use to create their own signage and print materials, in true hands-on Global Generation style. We also developed bespoke iconography to provide additional tools for them to use in their communications.