We refined an existing identity and developed a visual system for Manchester based coffee roaster, Passion Fruit. They now have a brand toolkit that gives them a vibrant and consistent look across everything they do.
Passion Fruit had an existing logo marque but needed help to define their brand. We refined the logo to make it more balanced, work better at various sizes, and sit visually in different contexts.
A vibrant visual system expands on the logo, giving the brand a unique collection of graphic assets to use across their packaging, stationary, social media platforms, and merchandise like tote bags and coffee cups.