Passion Fruit Coffee

We refined an existing identity and developed a visual system for Manchester based coffee roaster, Passion Fruit. They now have a brand toolkit that gives them a vibrant and consistent look across everything they do.

Passion Fruit had an existing logo marque but needed help to define their brand. We refined the logo to make it more balanced, work better at various sizes, and sit visually in different contexts.

Passion Fruit branding design system components — patterned background, logo marque and type.

A vibrant visual system expands on the logo, giving the brand a unique collection of graphic assets to use across their packaging, stationary, social media platforms, and merchandise like tote bags and coffee cups.

Scattered coffee pack label cards for Passion Fruit.
Passion Fruit packaging using the branding system we designed. White elastic bands are used to attach labels to to the coffee packs.
Passion Fruit branding design system used to label a pack of coffee beans.
A collection of Passion Fruit labels for use on packs of coffee beans.
Passion Fruit logo on a ceramic coffee cup.
Passion Fruit branding system used on a paper coffee cup.
Passion Fruit branding applied to a tote bag.

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