Practical Governance

Practical Governance helps charities, social enterprises, trusts and foundations go through social change by providing them with support, strategy and guidance. They came to us looking for a refresh of their branding, starting with their logo.

We followed their idea of movement and how good governance is about putting the correct strategies in place to build a bright, flexible brand that beams with confidence. The word mark has been customised to reference propellers and bring an element of motion to the brand.

Practical Governance logotype.
Custom type close up of the Practical Governance typeface.
Monogram versions of the Practical Governance logo.
Practical Governance brand applied to their stationery — letterheads, business cards, compliment slips, etc.
Custom typeface for Practical Governance.
Brand photography for Practical Governance.
Practical Governance branded notebooks.
Printed booklet using the Practical Governance branding.
Practical Governance brand guidelines.