The Wild Network are building a movement to remind us how much fun it is to play outside.
This is all about reconnecting children with nature, and being outside is fun, so we designed an identity around themes like getting muddy, climbing trees, building dens, and spying insects. Disconnection from nature is a serious issue, though, and The Wild Network brand also has to be ready to have high-level conversations on serious topics like obesity and depression.
The Wild Network website engages a passionate community around the cause, bringing them together and turning them into participants through events and suggested ways to get outside. It also mobilises the community with campaigns, content around key issues, and ways for the community to lobby for change. This focus helped grow the membership from 10,000 to 25,000 in just a few months.