The Fieldwork Brand process produces a strong visual identity that reflects the values and personality of your product or organisation. Based on a foundation of research and discovery, our process delivers everything you need to roll out a new brand, and an easy-to-use system that provides visual consistency whilst adapting to the needs of a changing landscape.

Things change faster than ever, and disruption is becoming commonplace. This makes the traditional role of a brand—consistency, recognition and trust—more important than ever, but it also introduces an important new facet: adaptability. Our process delivers a brand toolkit: an adaptable system that supports innovation and consistency by providing a framework for people within your organisation.

We’ll provide the tools you need to roll out your brand identity now and in the future. You’ll finish the process with a new visual identity. We’ll supply a user guide for your visual identity as a brand guidelines document, an asset pack with everything you need to roll out your visual identity, and a brand toolkit with ways to adapt and use the new identity in unforeseen applications.