The UN’s Global Goals for Sustainable Development launched in September 2015, facilitated by Project Everyone teams. They defined a global plan to end poverty, halt climate change, and fight inequality.
We helped launch a huge campaign to make the goals world famous by creating the digital platform and a wide range of visual assets. We also worked with the teams over the following two years on their annual Global Goals Week campaigns — The "What I Really Really Want" campaign in 2016, promoting gender equality, and the 'Goalkeepers' conferences in 2017 — taking place during the UN General Assembly event every September.
On the back of the Global Goals campaigns, we worked on related campaigns such as education-focussed World's Largest Lesson, and World's Largest Lesson India.